Jumaros property guide


All the answers to your questions to buy, sell and invest on the Costa Brava.

Examples: "Buying in Spain" · "Purchase costs" · "NIE" · "Selling a property" · "Taxation"

How to Set the Right Asking Price?

Property prices in Catalonia have never been higher. Good news for sellers, as long as the asking price is right from day one. Here's how to value your home in Roses, Empuriabrava, L'Escala, Llançà or Cadaqués, and why autumn is the right time to list it.


How to Set the Right Asking Price?

Quick answer

To set the right asking price in Catalonia, start from recent completed sales in your area, not online listing prices. Adjust for condition, views, outdoor space and parking. The market is high (around €3,450/m² on average in 2026) and stable: a fairly priced home attracts serious buyers in the first few weeks. Overpricing wastes time and often leads to price cuts later.

1. A high, stable market: a good time to sell

Average prices in Catalonia reached around €3,450/m² in 2026, and analysts expect growth to slow, without a downturn. In practice: prices remain high, but they are rising more slowly. Waiting for another big jump isn't necessarily the smart move. Selling now means making the most of historically high prices.

2. The regional average isn't your home's price

€3,450/m² is an average that mixes Barcelona, the coast and inland areas. On the Costa Brava, prices vary hugely from one town to the next, and even from one street to the next. Public price ranges by town give a first benchmark, but only an on-site valuation gives the real price.

3. What really drives price on the Costa Brava

  • Sea views: direct, partial or none – often the biggest price difference.
  • Walking distance to the beach.
  • Outdoor space: terrace, garden, pool.
  • Parking or garage, in high demand in summer.
  • Condition: to renovate, refreshed or fully renovated.
  • Tourist licence (HUTG): a real plus for investor buyers.
  • Orientation and natural light.

4. Asking price vs. real price: the method

  1. Compare completed sales, not listings: an asking price is not a selling price.
  2. Look at similar properties: same area, same size, same features.
  3. Check current supply: how many comparable homes are for sale right now?
  4. Set a consistent price from the start. The first weeks online are when a listing gets the most attention. Overpricing makes buyers pass it by, and the property goes stale on the portals.

5. Why list in autumn

Summer brings plenty of holidaymakers and browsers, but few committed buyers. Serious buyers come back in autumn, with a well-thought-out plan and a budget ready. If your property was rented out over the season, it's also the ideal time: it's empty, easy to view and can be shown at its best.

6. Plan for seller costs

To work out your net proceeds, consider:

  • Plusvalía municipal (local tax on the increase in land value);
  • capital gains tax (IRPF for residents, IRNR for non-residents);
  • for non-resident sellers, a 3% withholding of the price, paid by the buyer to the tax office and credited against the final tax;
  • the energy certificate and cédula de habitabilidad, required to sell;
  • other documents such as an asbestos certificate (presence or absence) or an up-to-date certificate of community fees from the owners' association.

Frequently asked questions

Online tools give a range. For an accurate price, an on-site visit by a local agent is essential.
Carefully. A small margin is normal, but overpricing puts off serious buyers.
It mainly depends on price and property type. A well-priced, well-presented home usually sells much faster.
Autumn: buyers are committed, and summer rentals are free for viewings.

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